About Anna
A trailblazing entrepreneur and earth advocate
Anna, an entrepreneur and business angel, directs her passion towards addressing the significant challenges of climate and nature.
Nala Earth's mission to make nature the #1 stakeholder in the businessworld
In 2023, Anna launched her third venture, NALA Earth, a one-stop solution that empowers companies to measure and manage their impacts on Nature and Biodiversity.
NALA Earth enables businesses to monitor their impact on water stress, deforestation, biodiversity importance, and more, preparing them for regulatory requirements like the Corporate Sustainability Reporting Directive (CSRD) and frameworks such as Taskforce on Nature-related Financial Disclosure (TNFD), Global Reporting Initiative (GRI), and Science-Based Targets Network (SBTN).
In 2023, Anna launched her third venture, NALA Earth, a one-stop solution that empowers companies to measure and manage their impacts on Nature and Biodiversity.
NALA Earth enables businesses to monitor their impact on water stress, deforestation, biodiversity importance, and more, preparing them for regulatory requirements like the Corporate Sustainability Reporting Directive (CSRD) and frameworks such as Taskforce on Nature-related Financial Disclosure (TNFD), Global Reporting Initiative (GRI), and Science-Based Targets Network (SBTN).
From Planetly's rapid growth to Outfittery's leadership in Europe
Anna founded Planetly—a carbon management solution for companies. In just three years, she and her team scaled Planetly to 250 employees, attracted over 350 customers, and advanced technical climate solutions. In 2021, Planetly was successfully sold to a leading US software company.
Before Planetly, Anna founded Outfittery, now a top personal shopping company in Europe.
Before Planetly, Anna founded Outfittery, now a top personal shopping company in Europe.
Achievements and recognitions along
her path
Anna is a dedicated business angel investor in climate and nature tech, actively contributing to impactful ventures. She holds positions on several supervisory boards, including the "Vodafone Sustainability Board," and is a member of the German Economics Minister's "Young Digital Economy" advisory board. Anna's philanthropic commitment is evident through her Wild & Free Animal Fund Foundation, supporting organizations in the battle against livestock farming.
With a background in economics, sociology, and psychology from Freiburg and Paris, Anna has earned recognition as one of the 'Inspiring Fifty of Europe,' 'Most Inspiring Women in Tech,' and part of the 'Young Elites - Top 40 Under 40' throughout her illustrious career.
With a background in economics, sociology, and psychology from Freiburg and Paris, Anna has earned recognition as one of the 'Inspiring Fifty of Europe,' 'Most Inspiring Women in Tech,' and part of the 'Young Elites - Top 40 Under 40' throughout her illustrious career.
