With Nala Earth, Anna and her co-founders are addressing the next significant challenge in sustainability, which involves quantifying Nature and Biodiversity for businesses. Similar to the climate crisis, businesses play a crucial role in addressing the substantial loss of biodiversity and nature. This is not without reason. Half of global businesses directly rely on intact nature and are confronting substantial risks due to the ongoing changes in the natural world that we are currently witnessing.

Anna strongly advocates for entrepreneurship as a positive force, recognizing, however, that certain issues cannot be effectively addressed through entrepreneurial approaches alone. This conviction motivated her to establish a foundation with a dedicated mission to remove animals from the food chain. Through her foundation, Anna supports exceptional organizations committed to advocating for animal justice on a daily basis. The fund is hosted on the Bcause Platform and is open to contributions. Every euro donated is entirely forwarded—100%—to the organizations highlighted in the profile.

Our world is on fire and businesses hold a significant key to addressing climate issues. In the business realm, there's a simple logic: you can only manage what you measure. Anna Alex and Benedikt Franke founded Planetly with the goal of empowering companies to accurately measure, understand and reduce their carbon emissions. Under Anna and Benedikt's leadership, Planetly swiftly became the leading Carbon Accounting Software in Europe serving over 350 business clients and employing a team of over 250 talented members. In 2021, they successfully sold the company to a U.S.-based firm.

In 2012, Anna embarked on her entrepreneurial journey. Following a trip to New York, she and her co-founder, Julia, were inspired by the potential of a Personal Shopper experience. Determined to introduce this concept to Europe, they started Outfittery. What initially began with just Anna and Julia assembling Outfit Boxes in Julia's living room has now evolved into Europe's largest personal shopping provider. Having catered to over 1 million customers, the company boasts a team of 500 talented employees and stylists.